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Given the outrage and protests over the prevalence of so-called assault rifles that have erupted across the U.S. in the wake of the Parkland (Fla.) killings on Valentine's Day, you might think that gun advocates aren't doing so hot online. Nothing could be further from the truth. A two-week analysis of the National Rifle Assn.'s performance on social media reveals that it has managed to float in the high-30s to low-40s when it comes to positive sentiment; Its biggest dip happened before the shooting, not after it. That is despite the efforts of students from Marjory Stoneman Douglas High School in Parkland, where the massacre took place, who have made high-profile media appearances to beg legislators for stricter gun regulations. The NRA has struck back, blaming mental health for the shooting, and NRA spokeswoman Dana Loesch has also tried to pin the blame on loopholes in background checks. But Broward County Sheriff Scott Israel, whose jurisdiction includes Parkland, responded to Loesch at a CNN town hall, saying that standing up for the NRA wouldn't do much to help victims of gun violence. –Hugo Guzman